Numerous Fossil Group brands today announced new connected products.
- Armani Exchange entered the wearables market with the introduction of Armani Exchange Connected, a collection of hybrid smartwatches.
- Fossil extended its Fossil Q hybrid smartwatch line with Fossil Q Accomplice, which features the brand’s slimmest case to date.
- Skagen introduced the Jorn and Hald hybrid smartwatches, offering thinner case sizes that are appealing to a modern aesthetic.
- Misfit unveiled Vapor, the brand’s first touchscreen smartwatch featuring heart rate, GPS and standalone music functionality.
Fossil Group’s wearables products include touchscreen smartwatches, hybrid smartwatches and activity trackers, underscoring its commitment to innovate with a fashion-first approach.
“Customers crave connectivity that doesn’t compromise style. We’re creating more options to seamlessly integrate desired tech features into our customers’ style and lifestyle,” said Greg McKelvey, chief strategy and digital officer, Fossil Group. “Fossil Group’s design, scale, speed to market and unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack.”
In 2016, Fossil Group launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, kate spade new york, Michael Kors, Misfit and Skagen brands throughout 40 countries and in 20 languages.
“For more than 30 years, our products have set the category’s standard in fashion design. Now as we apply that same design-first focus to wearables, the feedback we’re getting from customers and retail partners is to keep bringing them more of it,” added McKelvey. “In particular, the success of our hybrid smartwatches has proven that our consumers want a balance of function and fashion. We’ve effectively filled that gap in the market. Hybrids pack the power needed to efficiently accomplish daily tasks in a beautifully-crafted timepiece.”
Fossil Group offers more hybrid smartwatch options than any company in the world. Fossil Group is featuring hybrids and other wearables from Armani Exchange, Diesel, Emporio Armani, Fossil, kate spade new york, Misfit, Michael Kors, and Skagen at CES 2017 Tech West-Sands Expo booths 43825 and 44025.
